SLICKHAIR
Campaign PractiseLinkedin Post
THE BRIEF
How do you defend a legacy brand when imitators pop up? You double down on what makes it unmistakable. Inspired by SLICKHAIR’s strong brand DNA, our challenge was to showcase its effortless styling power in a way that no copycat could replicate.
THE CONCEPT
At RMIT, we’ve learnt that in a world of imitation, the most powerful weapon is authenticity. So we set out to prove that SLICKHAIR doesn’t just tell you it’s effortless — it shows you. Our creative strategy was to highlight the brand’s signature slick finish through recognisable visual cues and a confident, refined tone of voice that speaks for itself — even without the logo.
WHAT WE DID
- Concept development
- Brand strategy
- Art direction
- Messaging and copywriting
- AI-assisted visualisation
- Inclusive audience extension
- Visual identity design
- Campaign mockups
- Student-led presentation and execution
VIEW THE REST OF MY WORK
WHY IT WORKS
This campaign is grounded in identity. It’s recognisable, versatile, and above all — effortless. It shows what makes SLICKHAIR original, while opening the door to a broader, more inclusive audience.
MEDIA
We utilised AI tools to help visualise concepts faster and sharper, without compromising originality. We stayed true to Willow & Blake’s aesthetic while making space for our own voice — sleek, bold, and contemporary.
We also saw a gap in the market. SLICKSTICK is a product with broad appeal, but its branding often leans feminine. Our campaign extended the conversation, creating space for male and non-binary users to feel seen — and slick.
GROUP MEMBERS
Ella, Nic, Milla