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QUICK BRIEF 1 - Pick an Award School Brief, ALDI



Aldi’s Special Buys operate on the same principle that makes space so fascinating: randomness, vastness, and endless discovery. The insight is simple; shoppers crave that thrill of stumbling upon the unexpected. Unlike other supermarkets, Aldi’s middle aisle is never predictable; it’s a universe of possibility. The single-minded proposition: Things you need but didn’t know you wanted.Script 1 – “Orbit”

SFX: Gentle cosmic hum, faint twinkle sounds.
VO (calm, whimsical):
“Space is full of surprises. So is Aldi. One aisle, infinite discoveries. A cordless drill next to yoga pants. A telescope beside the toaster.”
SFX: Soft whoosh, like passing a planet.
VO (smiling):
“Special Buys. New every Wednesday and Saturday. Aldi. Good. Different.”



Script 2 – “Gravity”

SFX: Low cosmic pulse, airy tones.
VO (reflective, light):
“Every orbit has its pull. Every wanderer finds their centre. At Aldi, it’s the middle aisle. Drawn in by socks, held there by power tools, released with something you never planned.”
SFX: Soft magnetic hum, then release.
VO (gentle smile):
“Aldi Special Buys. Wednesdays and Saturdays. Good. Different.”



Script 3 – “Drift”

SFX: Light cosmic shimmer, soft airy tones.
VO (calm, whimsical):
“You float through Aldi. Past the milk. Past the bread. And then, something unexpected appears. A telescope. A massage gun. A garden hose. It feels random. But it feels right.”
SFX: Gentle whoosh, like gliding past a star.
VO (closing, warm):
“Special Buys. Every Wednesday and Saturday. Aldi. Good. Different.”



QUICK BREIF 2 - Make and ad that only a human could



The concept showcases the irreplaceable human spark through a child’s drawing ,  unfiltered imagination at its purest. AI then amplifies this spark, transforming the sketch into a vivid, lifelike object. It’s a striking metaphor for how technology can expand human ideas, not replace them. By pairing innocence with innovation, the work reassures audiences that creativity begins with us, while AI simply helps take it further.

QUICK BREIF 3 - GoodBrief




Brief - Company Name: Copper Company Description: We are a fashion company that sells affordable sportswear. Our items are made with unique attention to detail and are sold in your favorite stores. Our target audience is people who live alone. We want to convey a sense of power, while at the same time being gentle. Job Description: You must create a billboard advertisement for the company. The ad should use an eye-grabbing image and the billboard should have a unique shape. They would prefer a colorful design, and would like you to use the brand color, which is green. Take into account the client's preferences and values.'

Idea - A bold, close-up shot of Copper’s trainers bursts out of the billboard ,  a 3D moment that instantly commands attention and screams power. Set against Copper’s signature green palette, the image is both striking and inviting. The copy, “PB: Personal Best. Comfortably.” connects directly with our audience of independent individuals, celebrating self-driven achievement while reinforcing the comfort and reliability of Copper’s activewear. It’s a statement of strength, softened with ease ,  exactly the balance Copper stands for.














































































































































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